Dr. Edgardo Mauricio Gonzalez Pereyra. (Contact)

Consultation by Skype: microsurgery

Senior Executive Profile


New Business Development /Strategic Planning

Clinical Specialist International for  Asia-Pacific, Africa, Middle-East and Latin America at Arthrex Inc.

Providing scientific and technical support for the training curriculum that addresses Arthrex Southern Hemisphere market (Ibero-America, Asia-Pacific, Africa-Oceania Dubai UAE)
Assisting in the organization by fostering Orthopedic Surgeon relationships, Orthopedic Surgeon motor skills labs and training sessions. 
Acting as a resource for the product marketing management, regulatory, and sales functions.

Highly accomplished, decisive executive with leadership experience driving benchmark setting growth and expansion. Growth-oriented, globally focused leader with consistent success spanning multiple local and international markets. Effective communicator with strong team-building skills with ability to coordinate cross-functional groups to accomplish objectives and meet critical deadlines in a fast paced, high-growth, and diverse environment. Experienced Medical Science Liaison.

Core Qualifications

  • Leadership & Motivation
  • Global Operations & Sales Management
  • IT Integration & Development
  • Negotiating & Budgeting
  • Performance Measurement & Growth
  • Market Positioning & Penetration
  • Staff Development
  • Lean & Continuous Process Improvement
  • Funding & Financial Management

Business man, Executive and Manager.
Highly skilled in computer systems, software packages, network utilization, design and handling of Internet and Intranet and required hardware.
Vast experience and Highly Skilled for e-commerce and Search Engine Optimization (SEO and SEM) strategies for products and companies, both natural and PPC.

Personal interests: Health, music, and golf. Orthopaedics, Ortopedistas, Naples Florida

E-Mail

William Hiarmes, conductor de Radio Centro, entrevista al Dr. Gonzalez en la serie especial: "Escucha tu Cuerpo"

(Orthopaedic Radio Interview in Spanish)

Presione "Play"

 

*Entrevista acerca de los Músculos, Marathon, Triahtlon, Medicina del Deporte.

William Hiarmes, conductor de Radio Centro, entrevista al Dr. Gonzalez en la serie especial: "Escucha tu Cuerpo"

(Orthopaedic Radio Interview in Spanish)

Presione "Play"

 

*Entrevista acerca de las Articulaciones, Cartílago Articular, Cuidado del Cartílago, Tratamientos de Actualidad.

William Hiarmes, conductor de Radio Centro, entrevista al Dr. Gonzalez en la serie especial: "Escucha tu Cuerpo"

(Orthopaedic Radio Interview in Spanish)

Presione "Play"

 

*Entrevista acerca de los Huesos, Osteoporosis, Alimentación, Cuidados de los Huesos.

 

1.- Introduction and Career summary:

Living and working in Naples Florida for Arthrex Inc as a Clinical Specialist International for the Southern Hemisphere (Ibero-America, Asia-Pacific, Africa-Oceania Dubai UAE).

Involved in the medical field, sales and marketing for years, related for different reasons in medical devices developing and medical research.

Foreign languages: Spanish and Portuguese.

Orthopaedic Surgeon with excellent leadership skills.

Expert in Arthroscopy, Sports Medicine, Microsurgery, Pediatric Orthopaedics, Orthopaedic Hemophilia and Reconstructive surgery of the Joints.

Lived for different reasons in different countries always related with surgical research and medical related sales in Spain, USA, Mexico, Canada and Germany.

Extensive medical experience, continuous growth, with the completion and developing of new clinical treatments and surgical techniques, medical device research and development, improved patient quality of life in different countries in a big scale.

Experienced Medical Science Liaison.

International Professor.

Best skills, problem solving and leadership; great creativity, excellent as a professor and with wide experience giving lectures and conferences; very good team worker.

As a doctor, I have excellent communication skills, ability to create and follow leads, organize meetings, give presentations.

Experienced for successfully close deals with executive level people.

The most important, understand deeply, as a final user of medical products, their function, use, and how to present and/or create strategies for sales, directly to physicians, clinics and hospitals.

Very comfortable travelling, and adaptable.

Huge background related with technology development, medical software development for OR's and EMR's, PACS/RIS, but the most significant, be a final user for over 12 years as an Orthopaedic Surgeon of imaging related applications, diagnosis, treatments, their use, how to improve them and being related at the same time with deep computer knowledge for over 15 years and always associating both parts in my life.

Opened 3 clinics, been related in another 2, and opened also a restaurant in Vancouver, responsible for the Creation, design and establishment of a Mexican Cuisine Restaurant on West Broadway; reaching sales equilibrium point in the first month.

  • Planned and achieved; business plan, blueprints, manuals of operation, concept, renovations and unique design in the expected time.

  • Successfully marketed the concept, niche and style in the area, by appearing in the mayor news papers and magazines in the first 3 months.

  • Gain control of the market for specialty items like Churro and Authentic Hot Chocolate; by becoming famous in the city within 6 Months.

  • Planned massive distribution of Chocolate and Churros intended for gas stations; and prepared the Franchise packages for future franchisers.

At Cambie Surgery Centre (http://www.csc-surgery.com ) for 4 Years with Dr. Brian Day (past president for the Canadian Medical Association) Associate and Medical Science Liaison with Delfi Medical and UBC, as a doctor, his first surgical assistant.
Directly involved in the developing of their new renovated hospital, making it fully digital, working together with Conmed / linvatec, as a consultant and advisor, liaison in the development and implementation of a digital integrated O.R. system at Cambie Surgery Centre; successfully implemented the new system and achieved at 100% the system training and support of the medical staff (nurses and surgeons).

At Delfi Medical Innovations (http://www.delfimedical.com/ ) Medical Science Liaison with Cambie Surgery Centre and UBC,researched and developed new medical devices, where I successfully designed new devices for Shoulder Arthroscopy. I also achieved the visit to Spain and Mexico and successfully created their channel sales network for both countries. Full translation of their manuals, brochures, and documentation, to Spanish.

VP Marketing for Latin America and Spain, for the last 3 years at Millennium Technology Inc. (http://www.millennium.ca/contact/contact.html ) Medical Science Liaison, opened the Latin-American market starting physically in Mexico, developed their marketing strategy, and business plans for Latin-America, finding the credit opportunities with EDC and Royal Bank in order to implement them in Mexico getting approved the conditions and rates, making them reliable for this specific market, created the means to open a OEM plant to manufacture in Mexico and the full office for Mexico as CEO, setting up the work group and sale channels for Mexico. Also helped them to improve the integration of their PACS, and did the full translation of their manuals, brochures, and documentation to Spanish.

Extensive experience in business, negotiations, sales, bio-medical engineering and developing,

Vast experience in computers, technology, EMR's (electronic medical records), RIS/PACS, internet marketing with SEO techniques natural and PPC, for over 15 years.




2 .- Extensive Detail:


PROFESSIONAL EXPERIENCE


June 2014 to present

Clinical Specialist International, Southern Hemisphere at Arthrex Inc.

Providing scientific and technical support for the training curriculum that addresses Arthrex Southern Hemisphere market (Ibero-America, Asia-Pacific, Africa-Oceania Dubai UAE)
Assisting in the organization by fostering Orthopedic Surgeon relationships, Orthopedic Surgeon motor skills labs and training sessions. 
Acting as a resource for the product marketing management, regulatory, and sales functions.

March 2010 – to June 2014

Medical Consultant – Clinical Educator –In-service Consultant (BIC) - BD (Becton, Dickinson and Company)
Vancouver BC -Responsible for Medical staff training for different medical devices.

  • Delivered In-Services, identified hospital staff learning needs.

  • Followed clinical support, guidance and troubleshooting to assist with smooth product integration in to practice,

  • Helped and trained  medical personnel to utilize the different BD Medical devices in different contracts for Fraser Health, Vancouver Coastal Health and Vancouver Island.

2010 to June 2014

Fraser health authority, - Burnaby,  B.C.                         

Fraser Health Authority serves 1.6 million people residents from Burnaby to Hope.

Orthopedic Consultant and Clinician


Selected Achievements:

  • Developed and implement a lean process system for a new schedule system for doctors and patients.

  • Implemented and redesigned the supply chain and billing system to convert a cost center into a profit center; Increasing revenue by 82%. 

  • Initiated new procedure protocols to standardize the conservative treatment of upper and lower limb fractures.

  • Increased efficiency of patient processing, assessment and treatment by four times since initiating and monitoring the lean process system.

  • Increased the standard of care for safety and resolving the non-surgical fractures.

August 2007 to March 2010:
Partner and associate, share holder at Sports Clinic Lomas, acting as an Orthopaedic Surgeon, specialized in Reconstructive Surgery of the Joints. Clinic for integrated treatment for Orthopaedic Patients and Sport Medicine patiens.
http://www.sportsclinic.com.mx/

January 2006 to March 2011
VP Marketing for Millennium Technology Inc, exclusivity for assembling and distribution of  Virgo TM for Latin America and Spain, first open MRI 100% Canadian Company.
http://www.millennium.ca/

  • Medical Science Liaison.

  • Developed the marketing strategy and business plan for Latin-America.

  • Found credit opportunities with EDC and Royal Bank in order to implement them in Mexico getting approved those conditions and rates, making them reliable for this specific market.

  • Created the means to open an OEM plant to manufacture in Mexico and the full office for Mexico as CEO.

  • Created the work group and sale channels for México starting in Mexico City.

January 2004 to August 2007

MSL(Medical Science Liaison) at Cambie Surgery Centre - Vancouver, BC - MSL and Associate of Dr. Brian Day, past President of the Canadian Medical Association, and Cambie Surgery Centre CEO.

  • Practicing Clinical fellow and Clinical trainee for Athletic Injuries, Sports Medicine and Arthroscopy.

  • Successfully implemented a digital integrated Operating Room system, together with Conmed / Linvatec.

  • Successfully trained all medical and nurse staff in the use of the new digital system.

  •  MSL (Medical Science Liaison) at Cambie Surgery Centre for Delfi Medical, Comed/Linvatec and UBC.

  • http://www.csc-surgery.com/

January 2003 to December 31st 2004

Clinical Fellow in the Division of Athletic Injuries and Arthroscopy, in the Department of Orthopaedics at the University of British Columbia, Vancouver, British Columbia and Cambie Surgery Centre. Sponsored by Dr. Brian Day.

January 2004 to July 2006.

Medical Technology Researcher and Developer – Medical Science Liaison - Delfi Medical Innovations Inc.-Vancouver, BC. Responsible for developing and researching better technologies for Arthroscopic surgery, design changes, testing in the Operating Room and implementation. Consultant for their tourniquet sales.

  • Medical Science Liaison for Delfi Medical; Cambie surgery Centre and UBC

  • Successfully designed, researched and developed new medical devices. I successfully finished new medical devices for Shoulder Arthroscopy.

  • Created Channel Sales Network in both, Spain and Mexico by visiting both countries and successfully achieved the marketing goals.

  • Finalized the full translation of their manuals, brochures, and documentation, to Spanish.

Reporting to James McEwen, Ph.D., P.Eng.

June 2003 to August 2007
ConMed/Linvatec MSL (Medical Science Liaison) for the development and implementation of a digital integrated O.R. system at Cambie Surgery Centre. Responsible for system training and support of the medical staff (nurses and surgeons) at Cambie Surgery Centre.

March of 1997 to December 2002
Attributed Physician in the Paediatric Orthopaedics Service in the Hospital of Paediatrics of the National Medical Centre of the XXI Century of the Mexican Institute of the Social Security.
Av. Cuauhtemoc S/N, esquina Baja California, México City.

June 1999 to December 2003:
Ortopedistas Asociados (ASSOCIATED ORTHOPEDISTS)
Hospital Ángeles de las Lomas, consultorio PB 01 and PB 35
Av. Vialidad de la Barranca S/N Huixquilucan, Estado de México, CP 52763
Clinic for Orthopedic and Traumatology.
Integral attention of patients.
Partner of the group.


October of 1995 to June of 1999
Ortopedia Torre Trevi
Fuente de Pirámides #1-106 Tecamachalco, Naucalpan, Estado de México, C.P.- 53950
Phone- (525)589-5811 (voice) (525)293-0732 (fax)
Clinic of Orthopaedics and Traumatology.
Integral attention of the patients of the specialty.
Partner of the group.


1986 to 1992
Ortíz Oscoy Cirujanos Plásticos, S.C. (Ortíz Oscoy Plastic Súrgenos)
Palmas 745-Mezz.3 Lomas Barrilazo, México, D.F. C.P.- 11000 phone (525) 520-5811
First surgical assistant of Luis A. Ortíz Oscoy M.D.


EDUCATION


Elementary school:


1974  to 1978
Centro Escolar del Paseo, Satélite, Estado de México, México.
Elementary school:
1978  to 1980
Instituto SION, Curitiba, Paraná, Brazil.
1980  to 1981
Instituto Positivo, Curitiba, Paraná, Brazil.


Junior high:


1982  to 1983
Instituto Cumbres, Bosques de las Lomas, México, D.F.


High school:


1984 to 1986
Instituto Cumbres, Bosques de las Lomas, México, D.F.


Medical Degree


1987 to 1992 (6 years)
Universidad Anahuac, Lomas Anahuac, Estado de México, México.
Highest degree in English for the Medicine school.
Validated by the Universidad Nacional Autónoma de México (Autonomic National University of México).


Postgraduate degree:


1993 to 1997 (four years)
Traumatology and Orthopaedics Specialty.
Hospital of Traumatology and Orthopaedics" Lomas Verdes" of the Mexican Institute of the Social Security, Satelite, Estado de México, México.
Validated by the Universidad Nacional Autónoma de México (Autonomic National University of México).
License to practice General Medicine  authorized by the Mexican Government’s (General Direction of the Professions).

License to practice Orthopedics and Traumatology authorized by the Mexican Government’s (General Direction of the Professions).


COURSES, UPGRADES AND SUB-SPECIALTIES 


September 1994
Basic Course of Osteosínthesis AO (ASIF).

May 1995
Course of Pathology and Arthroscopy of the Shoulder.

October 1995
Advanced Course of Osteosíntesis AO (ASIF).

June 1996 / March 1997
Training in Paediatric Orthopaedics (on residency).
Hospital of Paediatrics of the National Medical Centre of the “XXI Century” of the  Mexican Institute of the Social Security.

November 1996
III Monographic Study in conservative Surgery bony tumors and of soft parts.

September 1998
Presented conference in the VII National Assembly of the Federation of Hemophilia of the Mexican Republic A. C. and Scientific Lab of haemophilia with the topic:
Chemical Sinovectomy with Itrium for the treatment of the Haemophiliac Arthropaty.
Cd.Victoria, Tamaulipas, México.

October 1999 
International Congress of Orthopaedic Surgery and Traumatology in Valencia, Spain.

October 1999
Upgrade Course in Technical Difficulties In the in the Revision Surgery for the Total Prosthesis of the Hip. Valencia, Spain.

October 1999
Upgrade Course in Revision Surgery in the Prosthesis of the Knee. Valencia, Spain.

October 1999
Upgrade Course In Diagnostic and Treatment of the Osteosarcoma. Valencia, Spain.

October 1999
Symposium about Cancer and Tobacco. Valencia, Spain.
October 1999
I offered conferences in the Course of Community Health of FOREM
Cuenca Spain with the topic:
"Last Advances in the Care of Politraumatized child."
November 1999
Assistant to the Congress of the Spanish Federation of the Sport’s Medicine and
III Congress Hispanic-Luso of Sport’s Medicine in Zaragoza, Spain.
November 1999
Surgical rotation In the Unit of Microsurgery and Surgery of the Hand at POVISA
carrying out Upgrades in Application of Endoprótesis of the Wrist, Fingers and Hand.
City of Vigo, Spain.

November 1999
II Inter-hospital Day of the services in Galicia of Orthopaedic surgery and Traumatology on Diafisary Fractures of the Tibia.
City of Vigo, Spain.

January 2000
Graduate in the Theoretical-practical International Course of Pathology of Knee
Organized by the Service of Traumatology and Orthopaedic Surgery in the Centre of Rehabilitation FREMAP in charge of the Prof. P. Guillén García. Majadahonda, Madrid, Spain.

January / February 2000
Surgical Clinical rotation in the Service of Traumatology and Orthopaedic Surgery of the Centre of Rehabilitation FREMAP in charge of the Prof. P. Guillén García. Majadahonda, Madrid, Spain.

January / February 2000
Upgrades in Arthroscopic Surgery of the Shoulder, Elbow, Wrist, Knee and Ankle and the use of the Laser Holmium for Sinovitis and Chondropathies of the Articulations in the Service of Traumatology and Orthopaedic Surgery in the Centre of Rehabilitation FREMAP in charge of the Prof. P. Guillén García. Majadahonda, Madrid, Spain.
February 2000
Scientific meeting on Orientations in Surgery of the Cervical Rachis. Madrid, Spain.

February 2000
Attendance to the Congress of the Castellano, Cantabrian, Leonesa, Riojana Society of Traumatology and Orthopaedic Surgery about Lumbar Spondylosis:
"Controversies among Intersomatic Coalition, Transpedicular Fixation and Circumferential fixation."
Salamanca, Spain.

March 2000

Invited professor to the XIV International Course of Microsurgery and Surgery of the Hand, held in the Centre of Rehabilitation of the Mutual of Accidents of Zaragoza, with the topic:

"Microsurgical Investigations about Transplant of the Nuclei of Growth in Low Height Syndromes."
Zaragoza, Spain.
March 2000
Attendance to the II Meeting of the Group of Studies on the Problem of the Working Accidents.
Vigo, Spain.

June 1999 / March 2000

Sub-specialty in Microsurgery, Re-implants and Surgery of the Hand
at the Mutual of Accidents of Zaragoza in charge of the Dr. P. Marquina Solá.
Zaragoza, Spain.
June / 1999 2000
Assistant to the Surgical Interventions on Domingo Pardo M.D in plenty Arthroscopy and Reconstructive Surgery of the Joints. Zaragoza, Spain.
June 1999 / March 2000
Course of Reconstructive Surgery of Articulations in charge of the A. Quintana Montero M.D.
Zaragoza, Spain.
March /  June 2000
Latin-American Fellowship in Arthroscopy and Total Substitution of Articulations at the
Hospital for Joint Diseases.
New York City, USA.

March / June 2000

Clinical and Surgical Training in Microsurgery of the Spine and the Control of resulting Pain.
Hospital for Joint Diseases
New York City, USA.

May 2000

Attendance at the III Iber-Latin-American Congress of Surgery of the Hand.
Cancún, Quintana Roo, México.

March 2001
Invited professor to the First Latin- American Haemophiliac Congress, with the topic:
“Project of Arthroscopic Sinovectomy with Holmium Laser for the Prevention and Resolution o the Haemophilic Arthropaties”.
Villa Hermosa, Tabasco, México.

April 2001
Invited professor to the XV International Course of Microsurgery and Surgery of the Hand held in the Centre of Rehabilitation of the Mutual of Accidents of Zaragoza, with the topic:
“Flexor Tendon Lesions”.
Zaragoza, Spain.

March 2002

Invited professor to the First reunion of the California’s Federation “Haemophilias Day” in the University of Baja California, with the topic:
“Arthroscopic Sinovectomy with Holmium Laser for the Prevention and Resolution o the Haemophilic Arthropaties”
Tijuana, Baja California, México.

April 2002

Invited professor to the XV International Course of Microsurgery and Surgery of the Hand held in the Centre of Rehabilitation of the Mutual of Accidents of Zaragoza, with the topic:
“Compressive Sindromes of the Hand. Carpal Tunel Sindrome and Guyon’s Canal”.
Zaragoza, Spain.

May 2002

Invited Professor to the XXV World Congress of Haemophilia with the following topics:

* “Bilateral Deflexion of the Knees in a High Grade Haemophiliac patients with a 7 years Weel Chair’s History. Presentation of a Case·”

* “Arthroscopic Sinovectomy with Holmium Laser for the Prevention and Resolution of the Haemophilic Arthropaties”

Sevilla, Spain.

March and November 2008

Clinical Visiting fellow, Abrasion Arthroscopy, articulation stem cell transplant training and Medical Tourism Upgrade directly with Dr. Jurgen Toft, Alpha Clinic CEO.

Munich, Germany.

Vancouver BC Oct 2010.

  • Invited Professor to the Family Medicine Forum (FMF) Oct. 2010 at the Vancouver Convention Centre 2 time’s 1 hr. sessions.


AFFILIATIONS CERTIFICATIONS AND AWARDS


November 2008
International Award 2008 Best Orthopaedic Surgeon for Latin-America and Spain IOCIM "Prize to the Medical by Achievement for a Better life”

March 2004
Medical Council of Canada Certification Exam
PASS

Since 2004
Arthroscopy Association of North America

Since 1998
Member of the Rotary International Club Anzures-Reforma.

Since October of 1999
Member of the Spanish Society of Orthopaedic Surgery and Traumatology.  

Since 1997
Member of the Mexican Society of Orthopaedic Surgery and Traumatology.

Since 1997 or before

*Certification of the Mexican Council of Traumatology and Orthopaedics.

*License to practice Orthopaedic Surgery and Traumatology issued by the Orthopaedic and Traumatologic Council of Mexico.

*License to practice General Medicine  issued by the Mexican Government.
(General Direction of the Professions).

*License to practice Orthopaedics and Traumatology issued by the Mexican Government.
(General Direction of the Professions).


Foreign Languages


Portuguese:     Fluent in reading, writing and conversation
Spanish:           Fluent in reading, writing and conversation

References available upon request